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Jeremy Jacobs CV

Personal Profile

A career orientated individual who has an extensive experience of internet marketing, focusing on both natural and paid for search engine marketing. My experience and enthusiasm for my career has led me to achieve many of my professional goals. I have had the opportunity to work with clients such as Barclays, Lloyds TSB, HP, BMW, Fish4, Qantas, Regus, Electrolux, The Open University Toyota and Fairmont Hotels and Resorts.

Education

University of East London
Multimedia Studies Bsc. (Hons) 2:1

Varndean College, Brighton
GNVQ Advanced Business Merit

Longhill High School, Rottingdean
At GCSE Level: 6 Grade A – C

Work Experience

iCrossing UK, London: May 2008 – Present
Account Director

  • Development of client relationship with senior decision makers.
  • Working across a wide range of digital disciplines including paid and natural search, social media, user experience and web development.
  • Overseeing and developing digital marketing strategies to meet client objectives.
  • Development and delivery of new business pitches.
  • Identification of opportunities to develop accounts and increase revenue.
  • Responsibility for account growth targets including development of proposals through to sign off.
  • Accountability for commercial performance and retention of client portfolio.
  • Building agency and media owner relationships to benefit our clients.
  • Team management and development including recruitment.
  • Leadership of the recently opened London office.

Zed Media, London: January 2007 – May 2008
Search Director

  • Managing a team of six including their personal improvement through appraisals and development plans.
  • Management of paid for search campaign for numerous clients with annual budgets in excess of £5 million per annum.
  • Client management and relationship building.
  • Management and consultancy in running paid search campaigns.
  • Integration of natural and paid search campaigns acting as client natural search liaison.
  • Development of new business pitches, include successful win of The Open University and National Trust account.
  • Building of strong relationships with media owners.
  • Detailed cross media campaign management and planning utilising new search products where appropriate.

Academy Internet, Brighton: September 2004 – December 2007
Internet Marketing Consultant/Project Manager

  • Setting up and managing Google Adwords/Overture/Miva accounts
  • Compiling SEO audits and where necessary implementing these changes.
  • Design and delivery of public and in-company Search Engine Marketing and Writing for the Web training courses.
  • Project managing and completing web design and e-learning design projects.

Additional Skills

A qualified Google Advertising Professional with a 92% pass rate. Additional skills include hand coding of XHTML, CSS2 and PHP with an excellent grasp of developing web technologies. I am skilled in a wide range of applications including Adobe suite including Flash and ActionScript, Dreamweaver, Photoshop and Microsoft Office on both PC and Mac.

I am a highly professional and well organised individual, whose drive and determination to succeed is complimented by a desire for perfection. My current role calls upon my exceptional communications skills, and focus on delivery and presentation is critical due to the high expectations of my clients.

Interests and Achievements

My main interests include keep fit including running and cycling. I aim to take part in a half marathon this year. Other interests include reading and watching films, I also enjoy cooking and a significant proportion of my time is spent cooking and researching about food.

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